Clinical Associate Professor of
Management Education

Head, Initiative for  
Excellence in Teaching and Learning

INDIAN SCHOOL OF BUSINESS
Hyderabad, INDIA

BRIEF BIO


RECENT ESSAYS

The B-School of Tomorrow

How Do You Make Decisions?
(The Economist / Executive Briefing)

Globalization and Religion
(NCReporter, Kansas City, MO)

Web Localization
(Globalization Insider)



BOOKS AUTHORED

The Culturally Customized
Web Site






Read a chapter



Papal Reich






Read a chapter
Arun Pereira, Ph.D.

Entrepreneurial Decision Making
(Term 5)

Syllabus
Sessions 1&2
Sessions 3&4
Sessions 5&6
Sessions 7&8
Sessions 9&10


The Counter-Intuitive Corner
Effective entrepreneurial decisions are
often impacted by counter-intuitive issues.
For example, in class we will see
when:

"Gut feel" may be more important than
data/statistics

"Plan B" more may be important than the
B-Plan

Incremental innovation may be more
useful than radical innovation

Offering "Free" may be better than
discounting a product

Initial success may lead to a specific   
form of failure


For all of the above (and others),     
specific conditions dictate their relevance
.

Arun Pereira, Ph.D.

TEACHING