| Department of Marketing Cook School of Business Saint Louis University BRIEF BIO RECENT ESSAYS/COLUMNS How Do You Make Decisions? (The Economist / Executive Briefing) Globalization and Religion (NCReporter, Kansas City, MO) BOOKS The Culturally Customized Web Site Read a chapter Papal Reich Read a chapter |
| STUDENT RESOURCES The following links are offered with permission from the respective authors, for use within the context of class only. Quantitive Research Tools Conjoint Analysis Conjoint Analysis: Interactive Training Multiple Regression Logit Models Discriminant Analysis Cluster Analysis Factor Analysis Multidimensional Scaling Inferential Statistics: Basics Hypothesis Testing Statistical Significance T-tests Chi-Square Tests Significance Testing: Correlation Significance Testing: Regression Qualitative Research Topics Qualitative Methods Focus Groups Participant Observation Content Analysis Ethnographic Research Analyzing Qualitative Data-1 Analyzing Qualitative Data-2 Surveys Questionnaire Construction Attitude Scales and Standardized Tests Validity and Reliability Validity Reliability EXCEL GUIDES/DATA ISSUES ExcelTutorial(Zikmund Text Students) Bar Graphs and Histograms Imputing Missing Data Excel 2007 Cheat Sheet |
Arun Pereira, Ph.D.
New Product Management Course Description Sessions 1&2 Sessions 3&4 Sessions 5&6 Sessions 7&8 Sessions 9&10 Team Project: Product Concept Examples Survey Questionnaire Example Project Report Example |
| CURRENT CLASSES |
| Marketing Decision Models Course Description Sessions 1&2 Sessions 3&4 Sessions 5&6 Sessions 7&8 Sessions 9&10 |
Arun Pereira, Ph.D.
