Head, Centre for Teaching, Learning, and Case Development INDIAN SCHOOL OF BUSINESS Hyderabad, INDIA BRIEF BIO RECENT ESSAYS The B-School of Tomorrow (The Hindu Business Line: Part 1, Part 2) How Do You Make Decisions? (The Economist / Executive Briefing) Globalization and Religion (NCReporter, Kansas City, MO) The Simulation Option (Insight) Web Localization (Globalization Insider) BOOKS AUTHORED The Culturally Customized Web Site Read a chapter Papal Reich Read a chapter |
| STUDENT RESOURCES The following links are offered with permission from the respective authors, for use within the context of class only. Analytical Marketing Tools Conjoint Analysis Conjoint Analysis: Interactive Training Multiple Regression Logit Models Discriminant Analysis Cluster Analysis Factor Analysis Multidimensional Scaling Inferential Statistics: Basics Statistical Significance T-tests Chi-Square Tests Significance Testing: Correlation Significance Testing: Regression Qualitative Research Topics Focus Groups Participant Observation Content Analysis Ethnographic Research Analyzing Qualitative Data-1 Analyzing Qualitative Data-2 Surveys Questionnaire Construction Validity and Reliability Validity Reliability EXCEL GUIDES/DATA ISSUES Bar Graphs and Histograms Imputing Missing Data Excel 2007 Cheat Sheet |
Arun Pereira, Ph.D.
Entrepreneurial Decision Making (ENDM) Tools and Analytical Methods for Creating Value for the Customer, and Capturing Value for the Firm Course Outline Sessions 1 & 2 Sessions 3 & 4 Sessions 5 & 6 Sessions 7 & 8 Sessions 9 &10 Team Project Overview Part 1: The Concept Sheet Part 2: Survey and Data Analysis Project Report: Example Project Presentation Template |
Arun Pereira, Ph.D.
TEACHING |
