| Clinical Associate Professor of Management Education Head, Initiative for Excellence in Teaching and Learning INDIAN SCHOOL OF BUSINESS Hyderabad, INDIA BRIEF BIO RECENT ESSAYS The B-School of Tomorrow How Do You Make Decisions? (The Economist / Executive Briefing) Globalization and Religion (NCReporter, Kansas City, MO) Web Localization (Globalization Insider) BOOKS AUTHORED The Culturally Customized Web Site Read a chapter Papal Reich Read a chapter |
| STUDENT RESOURCES The following links are offered with permission from the respective authors, for use within the context of class only. Analytical Marketing Tools Conjoint Analysis Conjoint Analysis: Interactive Training Multiple Regression Logit Models Discriminant Analysis Cluster Analysis Factor Analysis Multidimensional Scaling Inferential Statistics: Basics Statistical Significance T-tests Chi-Square Tests Significance Testing: Correlation Significance Testing: Regression Qualitative Research Topics Focus Groups Participant Observation Content Analysis Ethnographic Research Analyzing Qualitative Data-1 Analyzing Qualitative Data-2 Surveys Questionnaire Construction Validity and Reliability Validity Reliability EXCEL GUIDES/DATA ISSUES Bar Graphs and Histograms Imputing Missing Data Excel 2007 Cheat Sheet |
Arun Pereira, Ph.D.
Entrepreneurial Decision Making (Term 5) Syllabus Sessions 1&2 Sessions 3&4 Sessions 5&6 Sessions 7&8 Sessions 9&10 The Counter-Intuitive Corner Effective entrepreneurial decisions are often impacted by counter-intuitive issues. For example, in class we will see when: "Gut feel" may be more important than data/statistics "Plan B" more may be important than the B-Plan Incremental innovation may be more useful than radical innovation Offering "Free" may be better than discounting a product Initial success may lead to a specific form of failure For all of the above (and others), specific conditions dictate their relevance. |
Arun Pereira, Ph.D.
TEACHING |
