BRIEF BIO Ten Thoughts for the Entrepreneur (The Economic Times) The Flipped Classroom (The Economic Times) Indian B-Schools: Need of the Hour (The Financial Express) The B-School of Tomorrow (The Hindu Business Line: Part 1, Part 2) How Do You Make Decisions? (The Economist / Executive Briefing) Globalization and Religion (NCReporter, Kansas City, MO) The Simulation Option (Insight) Web Localization (Globalization Insider) Technology and the MBA (Free Press Journal) The Culturally Customized Web Site Read a chapter Papal Reich Read a chapter |
The following links are offered with permission from the respective authors, for use within the context of class only. Analytical Marketing Tools Conjoint Analysis Conjoint Analysis: Interactive Training Multiple Regression Logit Models Discriminant Analysis Cluster Analysis Factor Analysis Multidimensional Scaling Inferential Statistics: Basics Statistical Significance T-tests Chi-Square Tests Significance Testing: Correlation Significance Testing: Regression Qualitative Research Topics Focus Groups Participant Observation Content Analysis Ethnographic Research Surveys Questionnaire Construction Validity and Reliability Validity Reliability EXCEL GUIDES/DATA ISSUES Bar Graphs and Histograms Imputing Missing Data Excel 2007 Cheat Sheet |
Arun Pereira, Ph.D.
Entrepreneurial Decision Making (ENDM) Tools and Analytical Methods for Creating Value for the Customer, and Capturing Value for the Firm Course Outline Sessions 1 & 2 Sessions 3 & 4 Sessions 5 & 6 Sessions 7 & 8 Sessions 9 &10 Team Project Overview Part 1: The Concept Sheet Part 2: Survey and Data Analysis Project Report: Example Project Presentation Template |
Arun Pereira, Ph.D.
Head, Centre for Teaching, Learning, and Case Development
Indian School of Business, Hyderabad, India
Head, Centre for Teaching, Learning, and Case Development
Indian School of Business, Hyderabad, India
TEACHING |
| FOOD FOR THOUGHT Provocative Questions |